Ashima Lamba

I am a Fashion Designer and Stylist. I don't believe in doing fashion, i am fashion.

To some, fashion is an art form. To others, it is almost a religion. But for most people it is a method of utilizing clothing, accessories and hair to show or hide something about yourself. You can use fashion to express yourself, to serve as an extension of your personality.

Creativity was always in me but to polish it i joined IITC(indian international Trade Center) Mumbai branch where i scored distinctions. I Assisted some of the Guru's of fashion in this fashion industry but there was always and itch of doing something of my own so i started with my own Label and projects. I did some known TV Shows like Zhalak Dikhlaja , Indian Idol, Ghar ki lakshmi Betiyaan, Just to name few... with that i was also into prints , commercials, music videos, calender shoots, short movies, etc.

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. According to me The difference between style and fashion is quality.

About half my designs are controlled fantasy, 15 percent are total madness and the rest are bread-and-butter designs

"Style" is an expression of individualism mixed with charisma. Fashion is something that comes after style..... and style is something that comes after ME......

~Once identified, fashions begin to change.~

Fashion is a term usually used in a positive sense, as a synonym for glamour, beauty and style it is also applies to a prevailing mode of expression, but quite often applies to a personal mode of expression that may or may not apply to all.

Fashion is something we deal with everyday. Even people who say they don't care what they wear, they choose clothes every morning that say a lot about them and how they feel that day.

Fashion is big business. More people are involved in buying, selling and production of clothing than any other business in the world. Everyday, millions of workers design, sew, glue, dye, and transport clothing to stores. Ads on buses, billboards and magazines give us ideas about what to wear, consciously, or subconsciously.

Current global fashion centres are London, Milan, Paris and New York, but other cities like Rome and Tokyo are also becoming well known.

Fashion According to --Cynthia Durcanin works for Elle Magazine

Fashion is a state of mind. A spirit, an extension of one's self. Fashion talks, it can be an understated whisper, a high-energy scream or an all knowing wink and a smile. Most of all fashion is about being

comfortable with yourself, translating self-esteem into a personal style.

Why is it important?

Fashion is a means of self-expression that allows people to try on many roles in life. Whether you prefer hip-hop or Chanel-chic, fashion accommodates the chameleon in all of us. It's a way of celebrating the diversity and variety of the world in which we live. Fashion is about change which is necessary to keep life interesting. It's also a mirror of sorts on society. It's a way of measuring a mood that can be useful in many aspects, culturally, socially even psychologically. At the same time, fashion shouldn't be taken too seriously or you lose the fun of it.

How do you know what will be hot in the future?

The collections in Paris, New York and Milan, and now London, typically set the stage for the industry one year in advance. Though, I think the street is the real barometer of style. More and more designers are drawing their inspiration from life on the street. So once again, there is a link to personal style and fashion. A teenager can throw something together without thinking about it and it can trigger a new trend.

How do you choose what to wear in the morning?

It depends on my day, mood and what's clean. If I have an important meeting or presentation, I put more thought into what I will wear. But on my most days, I dress to my mood which can range from funky to retro to classical. Then again, there are days when my laundry basket dictates what I ultimately wear.

Ashima Lamba

Tuesday, September 28, 2010

About Me

What is FASHION?

What You Prefer?